Lisa Obrevko

Make room for what your business could become.

Grow your customer base.Keep your marketing projects on track.

Marketing project management

Customer acquisition through SEO, paid media and CRO

I work with founders who need support growing their customer base or managing their marketing projects.

Services I offer

Support for your projects.Help with customer growth.

I offer ongoing support in two areas: marketing project management or customer acquisition. Where useful, I use AI to automate parts of the work.

Marketing project
management.

I coordinate the people, tasks, and follow-ups, so you don’t have to.

Customer acquisition
through SEO, paid media & CRO.

I improve search visibility, manage advertising campaigns, and refine landing pages, using performance data to guide the work.

Customer acquisition · How I work

Knowing where
to focus.

Your goals and current performance determine the focus. Some businesses need one channel; others benefit from a combination.

Knowing SEO, paid media, and CRO helps me choose priorities and use insights from one area in another when it makes sense.

Experience

Marketing experience.Practical delivery.

I’ve worked with digital publishing businesses, SaaS companies, online education providers, e-commerce brands, and lead generation businesses.

9 years

Extensive digital marketing experience

$60k / month

Paid media budgets managed

Marketing team coordination

Coordinating marketers, developers and designers

Digital publishing

Content that attracts
and engages readers.

I’ve created content that generated tens of millions of monthly page views for digital publishers, with a focus on engagement and monetization.

A few things I’ve worked on recently

Content with tens of millions of monthly views

I published articles and listicles across finance, lifestyle, home, and other consumer topics, reaching tens of millions of monthly views across the publishing portfolio. I tested topics, headlines, images, and article structure, then planned new pieces around what readers responded to.

Finding out why purchases dropped

Purchases on a client’s site suddenly dropped. I checked where visitors were leaving and found that several pages were loading too slowly. I worked with the developer to fix the issue, and purchases picked up again. We caught the problem early.

Testing competing calls to action

A site had two calls to action competing for visitors’ attention. I ran an A/B test comparing the original page with a version that removed one of them, giving visitors a more focused path to the intended action.

Let’s chat

How can I help you?

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